Seats

Who sits where, what each seat is responsible for, and how the open seats are earned.

Filled seats

CEO

Chief Executive Officer

Filled

LLucien

Responsible for

The public face of the company: meetings, partners and being out in public
Final say on design and brand, product and features, marketing, finance and pricing
Approves all spending and every hire
Approves Sovri’s answers to new questions, for now
When the founders disagree, the CEO decides

Founding Lead Engineer

Filled

BBahaa

Responsible for

Leads engineering, code, technical issues and support
Keeps the CEO informed of everything going on
Approves production releases together with the CEO
Leads engineering hiring, bringing each hire to the CEO first
Covers trust and compliance for now

Answers to the CEO

District Director

Filled

JJuan·MMatt

Responsible for

Opens a county, sells, and builds a book of accounts
Hands routes to sales reps as the team grows
Manages those reps and keeps the selling honest
Logs every visit in the Sales Portal
First on the ground when we open a new state

Answers to the CEO

Open seats

Open to whoever earns them

Tap “I’m interested” on a seat and its proving tasks become yours, stage by stage. They’re outside your current role and help the company, so your progress shows. The work is paid as part of your current role, and the seat goes to whoever shows they can do it.

CTO

Chief Technology Officer

Open

Responsible for

Owns technology across the company
Releases and every engineer’s work go through this seat first
Picks the technical team (DevOps and security, AI engineering, analysts), with the CEO’s final say

Answers to the CEO

Proving tasks, in stages

Stage 14 tasks

Write the release process every engineer’s work goes through before it reaches customers

Plan the first engineering hire: the backup who keeps Sovri running when Bahaa is unavailable (who, why, and how they’re trained), and bring it to the CEO

Map the growth triggers: when texting capacity, servers or support need an upgrade, and roughly what each upgrade costs

Set up the shared password vault so the CEO holds owner access to every service

Working toward this seat

No one yet.

COO

Chief Operating Officer

Open

Responsible for

Runs operations day to day
Builds the team and manages it
Makes the plans for how the company operates

Answers to the CEO

Proving tasks, in stages

Stage 17 tasks

Start building the team

Manage the team you build

Start the plans for operations

Lay out every step of setting up a new rep (agreement, pay, Sales Portal access, territory, materials, training) and who handles each one

Set the weekly reporting rhythm for District Directors and reps: what gets reported, when, and to whom

Draft the measures that show whether a rep or District Director is on track, including what counts as falling short

Run the operations side of the Bergen County launch (field kit, route planning) and report back on what worked

Working toward this seat

No one yet.

CMO

Chief Marketing Officer

Open

Responsible for

Marketing for the whole company, not tied to a county
Teaches the system and its value, including for business consulting
Grows the company as a whole, across every market

Answers to the CEO

Proving tasks, in stages

Stage 14 tasks

Plan how the Sovri name gets announced: Instagram, flyers, and what reps tell shops

Draft a referral program for providers who bring in other providers

Write the first case study from a shop using Sovri

Map the bigger partnership channels (educators, conventions, grooming brands and distributors), with a first step for each

Working toward this seat

No one yet.